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What is a limousine or limo? A limousine (or limo) is an unusually long car, traditionally black or white in color (other colors, however, have also been used for limousines, such as pink, magenta, or blue). Limousines are available in many styles, sizes and uses. To call a car a limousine, you really just need a nice car that has a lot of leg room in the rear compartment and it is presented as luxurious.